No One Gives A Damn About Your Business. Unless You Give em A Reason To (03 May 2007) The good news is that there are thousands of people looking for what you offer. The bad news is that those people are extremely tough to attract not to mention that your very livelihood depends on it.
Inform vs. Excite (03 May 2007) A lot of marketing doesn't do the whole job. It informs, but doesn't excite. The fact is, it doesn't matter if you have the best product if you're not getting prospects excited. If you don't excite your prospect, you won't sell your product. So, how do you excite your prospect?
What to be Successful? Marketing Makes the Difference (03 May 2007) When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing...
Marketing 101: The Power of Marketing (03 May 2007) When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.
Hermey Wants To Be A Dentist (03 May 2007) Creating and implementing a marketing plan is the key to the long-term success of your small business.
Stadium Lights Responding to Fans (03 May 2007) Sports stadium fans go to the events for the ambience and experience. Indeed, one with a large screen television would have a better view of what happened, along with slow-motion replays and zoom lenses. But we all agree it is not the same. Yet as sports figures salaries increase that means the cost of the tickets go up as well.
What Is An Autoresponder? (03 May 2007) An autoresponder is a computer program that automatically returns a prewritten message to anyone who submits
email to a particular Internet address. If you have an Internet business website without Autoresponders, you are likely losing business. Learn the basics for beginners here.
Being Visible on a Budget (03 May 2007) So visibility is good for business. But how do you get visible with limited resources? Here are some programs I recommend.
Colorado Creative Music Case Study Part 4 (03 May 2007) Since Darren Skanson is the only investor in the company so far, the return on equity figures are somewhat relative, showing relation between the net income and Darren's investment into the company. However, the figures, as those of net profit margin, show the trend towards return on equity decreasing. This indicates growing expenses of the firm with relatively stable income, which along with the sales volume grows, but not in the rate comparable to the expenses. To be attractive for potential investors, the company has to leverage its income and expenses figures.
9 Packaging Trends That Will Connect You With Consumers (03 May 2007) Today's consumer is a moving target. Choosing the right consumer and the right demographic to target is an important decision. Monitoring what is hot and what's not can dramatically influence a package design's success or failure. Package design is an integral way to connect with your customer. But do you clearly understand the needs and wants of these elusive markets?
Two Ways to Market Yourself Without Spending a Dime (03 May 2007) Unfortunately not all of us have a budget to fit what we believe to be our marketing needs. No need to get down, here are a few very simple things you can do that have stood the test of time, and are proven to attract more business.
15 Simple Ways to Attract New Customers to You in 15 Days (03 May 2007) Your company's marketing department is only worried about one thing - the company. Here are 15 simple ideas that you can use to brand yourself, establish yourself as an expert, and create demand for you as a respected salesperson within your company.
How To Get Customers To Beg For Your Business Card! (03 May 2007) Are You Operating Without An Audio Logo? Surely not! Here's the key to getting people all excited about your product or service. You control the conversation with an audio logo. Go on, get it in your armoury!
