Is Your Company A Member Of The Community? (03 May 2007) Do you come across to your local community as an out of town business? Does most of your business come from outside the local area? How much business are you missing out on, from those closest to you?
Trade Show Videos Need to be Planned (03 May 2007) So you are exhibiting at a trade show and you want to show everyone your latest marketing video? Trade show videos are a specialised promotional tool and need to be created with the right objective in mind. We take a look at the creating the right strategy for showing your video at a trade show.
Getting More From Your Customer (03 May 2007) Want to find out the secret to increasing the level of satisfaction your customer has with you and your business, AND how you can get them to buy more from you?
How to Get a 100% Return on Your Marketing Investment Guaranteed! (03 May 2007) Think about it, you're probably currently spending money doing
some kind of marketing or advertising. There is no way to
know for sure that you will see a return on this investment.
When you create strategic alliances your investment is
guaranteed because you only 'pay' once you have a new client.
5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing! (03 May 2007) In addition to direct marketing strategies you want to be
sure your existing passive, or indirect, marketing activities
are as effective as possible. When is the last time you took
a good look at your existing marketing activities?
Corporate Cleavage (03 May 2007) I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men's Health magazine, I checked my Encarta dictionary and looked up the word "cleavage". There is business science in 'them der hills'!
Newsletters are Marketing Machines! (03 May 2007) Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. Author Wendy Maynard offers some tips to get you started.
Everything Youve Ever Learned About Marketing Is Wrong (03 May 2007) Everything you've ever learned about marketing and advertising is WRONG. Everything you've ever heard everything you've ever tried, everything you've ever done, it's all WRONG.
Always Sell To New Eyes And New Ears (03 May 2007) One of the hardest things for you to do as an advertiser to do is to step into your prospect's shoes and really understand what makes him buy, and to find out how the prospect reacts to your marketing and advertising efforts.
5 Reasons Your Marketing Communication is Falling Flat (03 May 2007) Wondering why your marketing pieces aren't generating more response? Learn the less obvious ingredients that can make or break your marketing communication. This article describes the five most common missteps illustrated with examples.
Make Your Marketing Solve a Problem (03 May 2007) Guest Author Wendy Maynard writes, "You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. Instead of focusing on YOU, market yourself as an innovative problem solver."
Have Something Good To Say (03 May 2007) If you don't get this right, you can just forget about everything else...your advertising will fail miserably if you don't have something good to say.
Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out (03 May 2007) Most people trying to market a private practice have never had even one class in school about building and marketing a practice. Here are three private practice marketing secrets I wish I knew when I first started my practice.
How To Turn $100,000 Into $1,191,817 In Just One Year Part II (03 May 2007) The greatest secret to turning $100,000 into $1,191,817 is amplified and explained in simple terms. Just tiny improvements can multiply your sales exponentially uncovering a hidden goldmine in your business.
Guerrilla Marketing in Action (03 May 2007) There are many examples over time that have passed the guerrilla test. I will save those for another speech, article or book. For now I would like to share examples of Guerrilla Marketing in Action. I have actually seen these in just the past few months. Someone out there is using a whole lot of imagination and not spending gobs of money to market. Here we go with some examples of non-traditional marketing observed; odd places for media; unexpected messages that work.
Marketing Flat? Is It Your Plan or Your Vision? (03 May 2007) 60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business?
