Online Mentorship Programs: Cash in on Your Expertise (03 May 2007) Whether you're a former retail store owner known for your
creativity, a championship bridge player, or a
psychotherapist with a long current waiting list for
openings, if you possess expertise that makes colleagues
and aficionados want your pearls of wisdom, you can create
a new income stream with an online mentorship program.
Writing Sales Letters That Sell (03 May 2007) To be successful in business you have to know how to sell. But being good at live sales techniques is not good enough. You have to know how to translate your oral sales pitch to written form. Being able to write a conise, well-crafted, persuasive sales letter can make the difference between success and failure.
Marketing On The Cheap: Become a Joiner (03 May 2007) The Chamber of Commerce is or should be the number one organization in your area promoting business... let's look at other organizations you, your business and, of course, your community can benefit from by your involvement, but not in that order.
What You Must Know When Marketing Your Business (03 May 2007) Marketing is both an art and a science. Anyone who says differently probably isn't doing very well marketing his or her business. On the art side, intuition definitely plays into the equation. On th...
Promotions That Build Profit (03 May 2007) Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the "I didn't knows" from your clients and would-be clients. Even if you believe yo...
Creating Your Future with a Marketing Plan (03 May 2007) Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that's where many people stop. When you created your business plan, what did you do with it? You actually have the base for the next step, which is creating your marketing plan. Without the plan of how you are going to market your business, the business plan is just an empty jumble of words speaking of dreams and desires. The marketing plan takes those dreams and creates a strategy for how to make those dreams come true.
Wooing Women With Packaging (03 May 2007) In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as "White Lie" and "Mad Housewife" to the latest introduction "Working Girl White." These wine companies are responding to the message: A wine just for women.
Have You Tried Cause Marketing? (03 May 2007) Improve your company's image by partnering with a nonprofit. Here's how to get started.
Why Surveying Matters (03 May 2007) One of the most important things you can do as a business owner is keep your ear to the marketplace by listening to your customers. This article provides best practice recommendations for using web-based surveying tools to integrate customer feedback into your product development cycle.
10 Start Up Marketing Tips (03 May 2007) Ten tips targeted to new business owners to help them get the most of their marketing efforts. These tips were distilled from a wide range of experience helping small businesses get back on track after having made common mistakes - from not getting their logos in the necessary formats, to refusing to give their employees email addresses.
Loyalty Cards – Tips To Consider Before Committing To One (03 May 2007) With the growth of larger stores, a relatively new marketing component -- the loyalty card - has been added by many retail outlets. This is in an attempt to offset the lack of personal contact in the larger stores, and with that, the lack of knowledge of individual customers. A loyalty card -- with its unique customer ID -- provides the vital link between products sold, and customer demographics.
Loyalty Cards Systems – Beware, Some Should Be Avoided (03 May 2007) A loyalty card scheme can help a retail or hospitality business's marketing efforts to be far more effective. If you are considering setting up such a scheme, make sure that you select one that collects customer data at a sufficient level of detail to enable you to understand individual customer behaviour.
The Battle of Positioning -- Altruism or Paranoia? (03 May 2007) Do we prosper more from paranoia or can we actually prosper more from altruistic behavior by entering into relationships of reciprocation.
Your Ideal Client (03 May 2007) Marketing and selling to the right people - your ideal client - eliminates waste of time and effort. Find out how to determine who these right people are.
