Marketing to Hispanics/Latinos (03 May 2007) A powerful consumer market with annual spending power exceeding $350 billion, Hispanics—or should that be Latinos?—have become the largest minority group in the United States, and a marketplace well-worth looking into and with plenty to see--once you get the name straight.
What Can Star Wars Teach You About Creating a Buzz for Your Business? (03 May 2007) Many people think marketing is some type of mystery that only a few select people know the secret too. In fact if you look at the entertainment industry you will find some of the best models to follow.
Multicultural Marketing – Taking Care of Business At Hand (03 May 2007) Multicultural marketing is coming into its own and evolving to reflect the growth of ethnic markets. The reasons for targeting ethnic groups in the U. S. are no different than for any other market segments. But for growth-oriented SBOs and independent professionals, recognizing the potential of area ethnic and cultural groups can be the essential first step in building solid strategies for reaching these receptive, lucrative markets.
Business Cards that Make Them CALL (03 May 2007) Business cards are handed out freely but if you want someone to take notice then make sure your card is more than just another card. Read through this article for a great tip on getting people to hang on to your business card and actually give you a call or visit your place of business.
Do You Know Where Your Email Address is Today? (03 May 2007) eMail addresses are often hidden from a potential business associate or customer. You may think you are protecting yourself against spam but in reality, you are protecting yourself from gaining more business.
Doing it with Class! (03 May 2007) Your business card has more uses than you think. How do you make appointments with your clients when talking to them in person? Find out how to make sure they do not forget.
Keeping your Business Card visible (03 May 2007) Business cards may be tossed, filed away, or better yet kept in a place where it is visible. If you want to have a better chance at having your card kept, read through this article.
Coupons that Work (03 May 2007) Coupons are used by almost everyone. If you want to have your coupon kept and used then read through this article on producing coupons for getting a better response rate.
The Art of the Business Card (03 May 2007) If you want to make sure your memory is excellent, create a business card that is designed to help. Read through this article on how your business card can lead to a better memory.
Who is Your Perfect Client (03 May 2007) Did you ever have the feeling that the client or customer you were dealing with might be bad for your business? Is the customer always right? Dealing with the "wrong" customer can be a time waster. What can you do to have only perfect customers and how do you know them when you see them?
Is It Time To Revisit Your Marketing Strategy? (03 May 2007) Small & Mid Sized Business owners, have you revisited your marketing strategy lately? Your Marketing ROI? Is my target market still the same? During difficult economic times, many companies abandon their target market strategy completely. Before you determine what your marketing plan is, re-examine your target market. Supplement your existing customer data with a little market research. Is my company and product/service positioning still relevant? Think, Strategize, Act and COMMUNICATE.
Using Alternative Media to Generate More Customers (03 May 2007) Would you like to learn about a potentially new way to generate new customers for your business? This article will introduce you to the world of alternative media and package inserts.
Making the Intangible Real (03 May 2007) You can help others grasp the essence of something intangible - something that can't be seen or touched - by using a tangible item to convey a message about it.
The Power Of A Story (03 May 2007) If you want your marketing to be effective, you absolutely must connect emotionally with your prospects. And one of the best ways to do that is by telling a story.
