Making Money the Right Way with Niche Products (03 May 2007) No doubt your Inbox is filled on a daily basis with offers to join money-making programs on the Internet. If you're like me, you don't want to miss out on turning a profit (everyone else seems to be!), but you're not sure where to begin.
When Do You Stop Marketing To Customers? (03 May 2007) Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inbox? Do you know specifically when to keep marketing, and when to stop? Well, stop looking so puzzled because here's the answer.
Keeping Your Customers through Loyalty Marketing (03 May 2007) What exactly is the best-kept secret behind incredibly successful businesses? Is it keeping up with the trends? Having an excellence workforce who will make sure that your company is working in tip top shape? Or is having a loyal client base who will not only keep on going back to you whenever they need your products or services but they are also the ones who will help your company get more attention from other people through good word of mouth.
Trade Show Banners: Right On Target (03 May 2007) In order to have marvellous visual aid of the event, companies utilize trade show banners. Creatively made, these one type of display serve as an emblem for their products.
Stuck With A Zero Marketing Budget For Client Gifts? (03 May 2007) Don't have a planned budget to give your clients gifts? Welcome to the club! Here's a psychotactic that's so simple. You will wonder why you never thought of it before! How to keep clients with a zero marketing budget!
Big Ticket Marketing in 28 Minutes (03 May 2007) A recent article notes how many mainstream retail companies are using the standard 28 minute infomercial to more effectively target customers and sell their products. In this article I highlight some of the most important statistics around using an infomercial for Big Ticket Marketeting. But more importantly, I point out several principles that are common between internet, direct and infomercial marketing of Big Ticket Items.
Packaging Trends You Cannot Overlook (Part #2) (03 May 2007) Recap Part #1: ) People are buying in smaller quantities; 2) Time is not on your side; 3) People are becoming more health conscious and are learning more about what they eat; 4) People are looking for products they can access on the run; 5) People are spending money to treat themselves to a little
luxury...
Why You Buy, Part Two (03 May 2007) Which are you more likely to buy, a chair that costs $40, or the same chair "on sale" for $50, with a $120 "original price?" A new science may have the answer.
Marketing Planning Made Simple - Another Small Business Power Tool (03 May 2007) Does marketing planning have to be so complex you need to hire experts? Does your plan have to be 100-plus pages long and chock full of graphs, startistical analyses and charts? This article suggests that marketing planning can be boiled down to six essentials -- making your marketing plans simpler and easier than you might have ever imagined.
Target Marketing - What Are You Aiming For? (03 May 2007) Is traditional advertising still viable in today's market? Only if you have a huge advertising budget. But what about small and medium size businesses? How can they effectively get the attention of and communicate with their market? The answer is to find the best target and get their attention by getting personal and building trust. This is much more efficient and cost effective than traditional mass media marketing.
Spice It Up! Rib Festival Teaches Us About Product Value (03 May 2007) Amazing BBQ sauce, tender meat and spicy rib-rub notwithstanding, there were several environmental elements that altered the perception of certain rib cookers' value.
Why You Buy (03 May 2007) Why do existing Mercedes owners pay $7,000 more for the same car as new buyers? The latest research shows that we aren't as rational as we think. Profit and protect yourself with the latest findings of behavioral economics.
Packaging Trends You Cannot Overlook (part #1): (03 May 2007) What is driving the way we shop and purchase products? What is
contributing to the downsizing of product size? Take a look at
these trends. You may need to reconsider your package's
effectiveness.
