Top 10 Dos and Donts for an Effective Business Referral Network! (03 May 2007) Every business - particularly small, entrepreneurial or professional businesses - must have a powerful referral network. It is very unlikely (and terribly expensive) to "advertise your way to success". Without tons of capital, it can't be done. It is far more effective, and more fun, to create an effective network that sends you clients, supports your business, and makes you money. Unfortunately, most professionals confuse effective networking with passing out business cards and schmoozing. They are NOT the same. Here are my Top 10 Tips for a network that will help you build your business.
Top 10 Tips To Market & Build Your Professional Practice (03 May 2007) In building and running a professional practice (or any small business or a home-based business), there are many items that must be monitored closely. As a small operation, you can't afford to find out too late that a critical aspect of your business has gotten off-track! This list looks at 10 items to emphasize at the start of a new year, or any time you want to rapidly grow your business in a short period of time.
Sum of Its Parts (03 May 2007) I just spent a week at the beach with my
family and, as much as I vowed not to think
about work, stumbled onto a highly relevant
lesson for marketing professional services.
Love My Dentist (03 May 2007) I love my dentist! When is the last time you could say that
about yours?
If My Work is Good Enough (03 May 2007) Don't you think that good work should speak for itself...that
if you're good enough at what you do, you shouldn't have to
hustle up business?
How to Earn the Right (03 May 2007) Marketing your professional services is a lot like dating: you have
to earn the right to be intimate.
CRM: Strategic Engine or Just Another Tool? (03 May 2007) CRM…strategic engine or just another technology tool? How would you answer this question about your company's CRM initiative? It depends on how honest you are in answering some other questions, including:
How to Take Your Law Firm to the Next Level (03 May 2007) SO you've done such a good job at bringing in new clients to your firm that you're swamped with business, your firm is large and growing, and all parts of your marketing system are in place and running smoothly? Congratulations!
Testing And Tracking Your Business (03 May 2007) The purpose of testing is to increase the response rate to your ad or offer. For instance, you could write a sales letter and test out different headlines for the ad. Often a headline can make all the difference in your response...
Dynamic, Digital Multimedia Solutions (03 May 2007) "Digital multimedia creative solutions" are today's buzzwords of communication and the media. This is say how these artistically crafted advertising designs/creative solutions work wonders for a huge spectrum of vertical markets across the globe.
Small Business Marketing: Are You Planning to Fail? (03 May 2007) There's a saying that goes "If you fail to plan, you're planning to fail." I realize no small business owner has the intention of failing, but that's just what many do every day when they launch their small business without a marketing plan.
Why Problem Based Positioning Is A Psychological Magnet (03 May 2007) Are you struggling to create a memorable positioning statement or USP for your marketing? Do you want to stand out from your competition, but the uniqueness of your business seems to elude you? Here's a sneaky, vital secret that turns conventional marketing psychology on its head.
Do You Have a USP? (03 May 2007) Discover the importance of creating a profit pulling USP for your small business.
Marketing Through Mobile Marketing (03 May 2007) What can mobile marketing do for your business? Really what you should say is what can it not do for you? This high tech, amazingly simple marketing plan can transform virtually any business. Without marketing, what does your company have?
