Why Insight and Flexibility is More Important than Perseverance in Marketing (03 May 2007) Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service. This is one of the marketing principles that doesn't seem to be taught successfully.
Consider Consumer Psychology (03 May 2007) An investigation of and understanding of consumer psychology can greatly enhance your marketing campaigns
5 Tips to Grow Your Business Globally (03 May 2007) Entering into Global markets is a great way to organically grow your business. However, many small to mid sized businesses have a hard time, if they even venture to go global at all, entering global markets. Here are 5 tips for businesses looking to expand their business by entering global markets:
Directional (Not Direct) Marketing (03 May 2007) Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent "Online Advertising Report" suggests that 60 percent of total website conversions occurs in the first half-hour. In other words, based on the study the bulk of your visitors will likely buy within the first 30 minutes.
Celebrity Product Placement: A Primer (03 May 2007) With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at Celebrity Product Placement, describe three common approaches, and outline what steps can be taken to guarantee results.
When The Stars Align - Choosing the Right Entertainment (03 May 2007) Savvy event producers follow the Golden Rule: know thy audience. The right
band, comedian or speaker will drive ticket sales, help secure sponsors and
generate the right amount of excitement, glitz and glamour for the occasion.
Indeed, the most carefully considered entertainer can reach far beyond the event, generate a great deal of publicity, and build equity for your client or cause.
Global Market in the Cyber world—Go and Get It ! (03 May 2007) The article discusses the enormous business prospect that Internet has opened up for people across the world. Provides a guideline on the criteria to look for before assigning a design project to any company and the advantages of assigning design projects to off shore companies.
Are You Playing Checkers or Chess? (03 May 2007) When you think about how to attract more clients for your professional services, are you playing checkers or chess?
Natural Marketing for Full Business Success (03 May 2007) Choose natural marketing that feels authentic and inspired and that you like and can do easily. Expand it to include online marketing to multiply your monthly income two-fold and more.
The Top 10 Ways to Market your Business or Professional Practice Without Networking (03 May 2007) While focused, strategic networking is usually the most efficient way to build your professional practice, there are many other ways to market your business. Personal networking may not be appropriate in some areas, or for certain types of services, and some people simply don't like to do it. The following are the Top 10 methods my clients have used to increase sales and grow their practices without networking:
The Top 10 Ways to Market your Business or Professional Practice Without Advertising (03 May 2007) Every business and professional practice MUST be in the public eye. You need customers! Folks need your goods and services -- it's a mutual alliance for mutual benefit! But if potential clients and customers don't know you exist, or can't find you, you will go bankrupt! They won't benefit from your services, and you won't make any money. So, marketing is a necessity. Advertising is one form of marketing, but it's terribly expensive. Here are the Top 10 alternatives:
Marketing Without Ego (03 May 2007) Our ego can get in the way of marketing our business. From our need to be right, to talking about ourselves incessantly; coming from an attitude of arrogance to getting attached to the outcomes of what we do, these are just some of the ways our ego can get in our way. Learn to use your ego in a healthy way that plays on your strengths and not your weaknesses.
Marketing Hesitation Costs Dearly (03 May 2007) Hesitation, when it comes to marketing, can mean the difference between making a sale and walking away empty handed. Consider these areas, examine where you might be hesitating, and think about what opportunities you may be missing because you allow an opportunity to pass you by.
Consistent Marketing Provides Big Rewards (03 May 2007) Being inconsistent when it comes to marketing your business can be a recipe for disaster. Nothing is more irritating to a potential customer than inconsistency. Here are a few areas to think about to rev up your marketing efforts on a consistent basis.
Top 10 Ways to Create and Manage Opportunity (03 May 2007) Most of us are used to the concepts of risk management or time management. Many of the same principles can be applied to creating and responding to opportunities. Instead of thinking of opportunities as just "coming along", you can actually increase the number of opportunities available to you, and there are specific principles you can use to assess whether a "possibility" has real "probability" and "profitability" for you. In times of rapid change, increasing the number of options you have available, and a system for prioritizing and responding to possibilities are critical business functions.
