Strategic Marketing and Tactical Marketing Know The Differences And Profit (03 May 2007) There's a HUGE distinction between Strategic & Tactical marketing. Your strategic marketing plan has to do with first developing "something good to say", then determining "how to say it well". Your tactical marketing plan is all about where and how you execute your message. Learn the difference and profit.
Motivate Your Market Force (03 May 2007) Motivation and simplicity: these are marketing tools you can use to win in the marketplace.
Great Marketing is Like Making a Great Movie (03 May 2007) Director and Marketing Pro reveals the secrets film directors use to capture an audience's attention (marketshare), stand out from the competition (positioning) and other oscar-winning tips for success for business owners or entrepreneurs. Includes list of marketing tools under $20.
Alarming Marketing Trend (03 May 2007) One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we...
Prepare Your Communications For Growth (03 May 2007) As the American economy emerges from recession, many businesses are now reexamining their marketing materials and realizing that their communications are outdated, ill-prepared for the return of a ro...
Tie-In With Others To Maximize Your Business Leverage (03 May 2007) Many businesses today fall behind because they fail to use all the leverage that is available to them. Leverage simply means being able to do more with less. One of the best and yet overlooked forms of leverage is tie-ins with others.
3 Ways to Gain and KEEP Customers Using Postcards (03 May 2007) In today's competitive market place, savvy business executives must always be looking for cost effective ways to gain and keep customers. Here are three practical tips draw customers to your business over and over again.
Does The Market Really Want It? (03 May 2007) Why do the majority of businesses and new products fail in within their first year? The answer is simple. Lack of market research. You may think you have the greatest idea, product or service but unless people want it, you won't succeed. Find out how to make sure you have a winning idea.
Deceptive Marketing and Procrastination (03 May 2007) Procrastination is every marketers worst nightmare. Procrastination is when your customers,
downline or other prospects sit on the fence before making a
decision. Dective Marketing is like promoting a chocolate bar in a child's hand as it always looks larger, until
you buy one and it is gone in two or three quick bites.
Marketing the Government for Profit (03 May 2007) Steps and tips on marketing your business to the government. Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year. Part of that can be yours if yo...
Image is Key to Your Marketing Success (03 May 2007) In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to ...
Peddling Your Own Wagon Through Local Exposure (03 May 2007) In my e-book "Articles That Sell", I've shared the secret of marketing your business on the Internet. If you've been active in your efforts, you've been writing and publishing free reprint articles. ...
How Do You Know Your Clients Cant Pay More? (03 May 2007) "My clients can't afford higher rates." When more than 330 business owners and self-employed professionals checked off reasons why their income was not going through the roof, this statement was chosen more often than any other.
Dont Use Yourself as Your Pricing Yardstick (03 May 2007) "I wouldn't pay more than what I charge now." If you are not a member of your target market, toss this thought about your own preferences out the window this very minute. What you consider a reasonable price has nothing to do with how they spend money.
