How To Turn $100,000 Into $1,191,817 In Just One Year Part II

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Author: Andrew Cavanagh

Article source: http://www.articlesmagazine.com/. Used with author's permission.

Turning a modest $100,000 annual turnover into $1,191,817 may sound outrageous but if you really understand the fundamentals of marketing this becomes quite achievable.

Once you realise that just improving every area of your marketing can create a multiplying effect on your turnover it's time to look in more detail at exactly which areas you should target...

The Three Main Ways To Increase Any Business Are...

1. Increase the number of clients...

2. Increase the size of each sale you make...

3. Increase the number of times your clients buy from you...

Imagine if you have a 6 step sales process.

That may seem a little long but most businesses actually have a sales process longer than this once you take into account your client first finding out about your business all the way through to when your client actually parts with their cash.

Imagine if you improve the response of each step of that 6 step sales process by just 10%.

"Improving Each Stage Of That Sales Process Creates Exponential Improvement In Overall Sales..."

Think of it this way.

Say you doing a very modest $100,000 in turnover with your 6 step sales process.

If you improve your response from each of those six steps by just 10% that will create an overall increase in sales of 77%!

Every improvement in the sales process multiplies on the next.

If sales accounted for $100,000 of turnover you could increase this turnover to $177,156.

A $77,156 Increase In Turnover Just By Improving Each Step Of Your Sales Process By A Mere 10%!

But this is just the beginning...

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