Online Marketing Made Easy With SEO (03 May 2007) Search engine optimization is very important to your business and making sure you reach as many potential customers as possible.
Balancing Paid and Organic Search Listings (03 May 2007) Does your company's website really need to be listed in both the organic or "natural" search results as well as the paid "sponsored" results? According to panel of search engine experts at a recent Search Engine Strategies conference, the answer is yes. Most search engine marketing experts agree that a combined approach—one that relies on both organic search engine rankings and paid listings works best.
Natural Linking Strategies That Work (03 May 2007) Search Engine Optimization can mean the difference between a barely profitable
website to visible website which attracts traffic like a magnet. There are a lot of
ways to influence the search engines so that your website attracts traffic like a
magnet.
Need More Traffic? Optimize Your Website! (03 May 2007) Optimizing your website will bring qualified prospects to visit. Your conversion rates will be higher because your visitors will be interested in your products. Instead of creating interest, you only need to direct it to where you want.
Link Building - Still Good for Search Engine Optimization? (03 May 2007) Different strategies for search engine optimization have been developed over the last few years. One strategy that always comes back as a response when asking what works, is to build additional back links to a website that needs to be promoted.
Deep Linking and Hosted Marketing Pages (03 May 2007) The problem with Search Engine Optimisation is that every body does it. Whenever a new technique gets into the public domain, it soon becomes overused. In order to maintain the credibility and usability of their search results, the search engines quickly reduce the weighting in their ranking algorithms of such techniques.
Search Engine Optimisation Copywriting – the Top Ten Pitfalls and How to Avoid Them (03 May 2007) In the last few years, search engine optimisation copywriting in the UK and around the world has changed beyond recognition, as has the way sites are optimised by their design, coding and links. However, the biggest changes have been with SEO copywriting. Some of the same old mistakes are being made, and with all the changes to the ways search engines rank sites, fresh pitfalls are appearing. This article looks at some of the most common mistakes and omissions in SEO copywriting - and how to avoid them.
Search Engine Optimization (SEO) – Boost Your Website Traffic (03 May 2007) Search engines bring more than 80 percent of the traffic for small to medium websites. This tells exactly how important it is for small and medium websites to optimize their web structure and pages for search engines. Optimization of your website for search engine includes many aspects: website content, keywords, URL, meta-tag, back links, etc. It is explained one by one in the article.
Tips To Enhance Website Position (03 May 2007) Here, I have given some key tips to dip you in the technical aspects available on the net to assist how to optimize your website.
The Rhetoric of Search Engine Optimization: The Attention Economy (03 May 2007) Did you know that we have left the Age of the Information Economy behind and are now well into the Age of the Attention Economy? What does this mean? It means that if you rely upon the Internet to conduct your business, the age of putting up a web site and getting instant results are long gone. Now you must clamor for the attention of web surfers, your prospective visitors and customers, who are lured by the frantic actions of the billions of pages currently indexed on the web.
How Many Keywords Should You Target? (03 May 2007) Our keyword research is finished, we have a nice list.. so now what? Do we choose three to four of them.. five to eight? How many keywords should we be targeting on a website?
Search Engine Optimization: What Style Suits You Best? (03 May 2007) Search Engines (SE) know everything about what people have been looking for in the past. What your SEO strategy for the (near) future should be depends on your Style.
Google Page Rank Explained (03 May 2007) Page Rank (PR) is an algorithm used by Google to compute the relative importance of a particular webpage on the internet and assign it a numeric value from 0 (least important) to 10 (most important). This value is calculated through an iterative analysis of the backlinks to the webpage. If webpage A links to webpage B then webpage B would receive 1 vote towards their page rank.
Web Statistics for Dummies (part 1: Sales) (03 May 2007) There are many different statistics for web site traffic: page views, hits, daily uniques, monthly uniques, etc… Which one should you be using? From my own experience, I recommend using daily uniques.
