Exclusive Mortgage Leads

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What Are Exclusive Mortgage Leads? Part I

Definition of Exclusive:

Ex-clu-sive:  noting that in which no others have a share: exclusive information.  

By the definition above exclusive means basically no one else will have access to or share the same object, information, or idea. So is an exclusive mortgage lead something that really can exist at all for sure, I mean can anyone at all be 100% certain that a mortgage lead will be exclusive (by definition). If so an exclusive mortgage lead could be called "No Others Have A Share Mortgage Leads". How can anyone know if a lead will be, is, or will stay exclusive? If someone fills out an online application and the lead is sold to a loan officer, then the applicant calls a local mortgage company also to talk to someone local or to get a second opinion, that lead would not be exclusive. Or with the trigger lead trend, the credit reporting agencies are selling YOUR LEADS behind your back anyway.

 If you buy an exclusive lead and it by some miracle is really exclusive, it wont stay exclusive for long. The credit report company you are paying to pull credit reports (something you must do) are selling your loan prospect to other loan companies anyway! So I don't think there is or ever will be a true exclusive lead. The entire idea and term quite frankly pisses me off. The phrase exclusive mortgage lead should be replaced and called "you just paid more for the same lead you could have got for less from somewhere else" but it was exclusive, no really.

To be continued....