Are These Really Semi-Exclusive Mortgage Leads?

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Author: AllAboutMortgageLeads.com

About 4-5 years ago a semi exclusive mortgage lead was a lead that was sold 1 - 3 times only. Many mortgage lead companies claim to have semi exclusive leads that sell only 3 times at the most.

There are some lead companies that do stick to that rule. There are some (most) that do not. A semi-exclusive mortgage lead in todays mortgage lead market can be getting calls from 8-15 loan officers all trying to win that loan business.

Why they get so many calls? Some lead companies (90% of them) will say "well they are rate shoppers that fill out more than one online application" 'and this is why they are getting the extra calls. This is usually a bold face excuse in most cases.

In my experience from being in this industry "lead industry" for over 10 years is that most (not all) lead companies sell a lead until it is beat to death by a flurry of loan offers.

Lead companies have a window of about 3 days where they can sell a lead as a fresh lead. They cansell that lead 8-10 times within 3 days in monst cases. Why sell it so much you ask? I will tell you why they do it. If you think like me you would think that the lead provider woud want to secure repeat business and sell that lead a couple of times only.

The fact is here is how much money 1 lead can make a lead provider.

Loan applocation comes is on Sunday night:

A: Lead provider sells that lead monday morning as a 100% exclusive lead for $60.00 or more.

B: They then sell it as a semi exclusive lead 3-4 times on website 1 at about $20.00 per lead. Bringing total profits so far to about $140.00.

C: They then have a second website that sells the same lead as semi-exclusive and get a 50% commissionfor the sale. This equals another $40.00 in profit.

D: They then sell that lead 10-30 days later multiple times as a telemarketing list lead for $2.00 per lead. And sell the same one like 10 times so that brinds the total profits from one mortgage lead to: $200.00

So if a mortgage lead company can get $200.00 for one lead that costs $5-20 to generate and make $190.00 on average per lead that way. Do you think they care about retaining your semi exclusive business? NO. NO. NO.

They actually want to sell you those leads so they can then tell you "well those are cheap leads" you need to try something better like our live transfers or exclusive leads. At this point hey have made great money on your purchases so far and will now get your addicted to their great exclusive leads.

This is just the way I have seen one mortgage lead company do it. I tested the process by filling out a mortgage lead application online and then I asked the callers where and how much they paid for my name.

Semi-exclusive lead companies can have great leads. Not all lead companies have bad leads. I know of many that have some really powerful semi leads. When buying this type of mortgage lead, test, test, test. Test out a small amount for under $250.00 don't jump all in!!!

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Article by http://www.allaboutmortgageleads.com